ADVERTISING ETHICS IN TELEVISION ACCORDING TO ISLAMIC VIEW

In business activities, advertising is a force that companies can use to attract as many consumers possible. Advertising an integral part of today's modern activities because plays very important role in conveying information or messages about product the public. Almost every day people are flooded with advertisements presented by television. As result, it if life society meeting daily needs conditioned advertising. However, there not few have content and visualizations considered duping defrauding consumers, which far from ethical values morality Islamic business. Moral problems arise when lose their normative only become propaganda for profit. Likewise, several carry out on television media researchers observed contained was line ethics such fraud, false promises display women's genitals, giving impression being excessive, so on. The type this research descriptive qualitative data collection techniques using observation analysis television, online media, scientific journals. source used secondary data. results study inform carried beauty products, energy drinks, e-commerce, snacks accordance behavior future need notification warning KPI other supervisory agencies.